008: Shiseido Will Be Bringing Max Mara's First Fragrance (Since the 2000's) to Life
Max Mara will join the Shiseido family of fragrances.
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July 5, 2024
Max Mara to Produce a New Fragrance via Shiseido
You may know Shiseido for their incredible skincare and eyelash products, but did you know they produce fragrances for Tory Burch, Narciso Rodriguez and more? Max Mara is set to team up with the Japanese beauty house to produce its first fragrance since Max Mara EDP in 2007. Fragrance oldheads, are we ready for the return of Max Mara to the fragrance space, and do we think Shiseido will do it justice? (Business of Fashion)
Fragrance of the Day
Mugler ‘Angel Elixir’ EDP (Buy it here)